agains sexual violence
On September 2020 the Israeli video was published for the first time. The video depicts men speaking against violence towards women and declaring that this violence is a man’s problem.
The idea of bringing men to the forefront stemmed from the realization that, so far, we have not seen men in Israel speak to other men and call on them to take part in the solution to this social disease. The video featured more than 10 men, some well-known in the Israeli entertainment industry.
Within 24 hours, the video gained enormous circulation on social media, this included: millions of views and extensive media coverage. It was later distributed across the country through various marketing platforms.
Everyone who helped produce the video, as well as the people filmed in it did so voluntarily and without compensation.